Ellie Mae
Developed the visual identity for an independent fashion house, crafting a cohesive brand system to elevate its market presence. Led the creative direction from concept to execution, shaping the brand’s visual tone, storytelling framework, and lookbook narrative. Redesigned the Ellie Mae logotype to align with the brand’s refined and contemporary aesthetic.
Selected Works
Rewind SkinVisual Identity
PETALELogotype
RialtoLogotype
Atticus DeanCreative Direction
AdidasPerformance Concept Store
ESYMProduct Design Visual Identity
Everyday ChemistArt Direction
The ASSC ProjectAssignment
Lama HouraniVisual Social Curation
The ASCC ProjectVogue China Editorial
Matto MattoVisual Identity
Ellie MaeArt Direction
Alexandra MannLogotype
Valentina LiThe Ascc Artist Portfolio
Laetitia RougetArt Direction
Common ClothLookbook Design
BlacksawArt Direction