MATTO MATTO Visual Identity

Visual Identity and logo design for Matto Matto, a production company whose name translates to “crazy crazy,” embodying both bold creativity and enigmatic character. The design process explored typesetting, color theory and form to capture the founder’s magnetic mix of interest and mystery. Red was chosen as the core accent, symbolizing madness, intensity, and passion — a hue that amplifies the brand’s daring spirit while grounding it in timeless sophistication.