ESYM

Developed the brand name, visual identity, and product design for Esym’s essential scent experience pod. The name “Esym” was created as a fusion of Essence and Symmetry, reflecting both the product’s grounding in sensory wellness and its balanced, modern design philosophy. The creative approach combined sleek industrial design with a brand narrative centered on mindfulness and innovation. From logo refinement to packaging and product form, the identity was built to communicate simplicity, harmony, and premium quality. Featured in Vogue Paris, Allure and Refinery 29.

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Selected Works

Rewind SkinVisual Identity

Ellie MaeLogotype

PETALELogotype

RialtoLogotype

Atticus DeanCreative Direction

AdidasPerformance Concept Store

Everyday ChemistArt Direction

The ASSC ProjectAssignment

Lama HouraniVisual Social Curation

The ASCC ProjectVogue China Editorial

Matto MattoVisual Identity

Ellie MaeArt Direction

Alexandra MannLogotype

Valentina LiThe Ascc Artist Portfolio

Laetitia RougetArt Direction

Common ClothLookbook Design

BlacksawArt Direction