Ellie Mae

Developed the visual identity for an independent fashion house, creating cohesive brand collateral to strengthen its market presence. From early-stage creative ideation to final delivery, I crafted the overarching concept, visual tone, and storytelling framework. I oversaw casting, selecting models that embodied the brand’s character, and scouted locations that complemented the collection’s aesthetic. The lookbook layout and sequencing were designed to present a cohesive narrative flow, ensuring every image reflected the collection’s refined yet approachable spirit. In parallel, I redesigned and refined the Ellie Mae logotype, ensuring it aligned seamlessly with the brand’s evolved visual language.

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